HOW Xercise-4-Less BECAME SO MUCH MORE
When John Wright approached Avalon Media Services, he had a vision making gyms more accessible. He felt there was an unfulfilled need for busy people with limited time and disposable income who wanted to exercise on a budget.The market opportunity was to attract individuals not served by exclusive venues or rough and ready boxing clubs.
John’s idea was to open gyms in easily reached locations, amply stocked with a full range of training equipment and open long hours. The no frills ethos, he wanted to build a membership of people who were
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