About

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Avalon Media Services has gained a great reputation for supreme quality and service within the Media sector. Managing Director Terry Horne started the company in 2000 with vision and purpose. His aim from the beginning was to provide the best Media Products available and combine them with unrivalled service. Previously, Terry cut his teeth with Gambit Advertising, where he was warmly known as ‘Terry Gambit’. His next stop before creating Avalon Media Services was with Chris Owen.


Avalon is a full-service marketing agency within the Media sector. Managing Director Terry Horne started the company in 2000 with a vision and purpose. His aim from the beginning was to provide the best Media Products available and combine them with unrivalled service. 

Previously, Terry cut his teeth with Gambit Advertising, where he was warmly known as ‘Terry Gambit’. His next stop before creating Avalon Media Services was with Chris Owen. For approximately two years they managed the prestigious Royal Armouries International account, among others, before his partner progressed to another role. This became the natural point at which to embark upon a fresh venture. 

The new Millennium meant a new start. Originally based in modest offices in Woodlesford, the company has developed relationships with well-known brands, including Kingfisher Windows and Fireplace Studio Brighouse. Avalon Media Services recently moved offices to a more progressive environment and is currently located in Carrwood Park Business Centre. Since the move, Avalon Media Services is proud to announce the addition of Jacuzzi UK to its client list.

Well established, with a portfolio of prospering clients, Terry still runs the operation with the same ethos.  Working closely with business owners, he guides them from humble starting points to help them generate greater numbers of enquiries and customers.

Top 10 Benefits of Full-Service Marketing Agencies

Full-service marketing agencies are a perfect marketing partner for businesses that don’t have an in-house marketing department.

Whether you lack the skills to do your own marketing, or your time is better spent elsewhere, a full-service marketing agency will help you achieve your marketing goals and grow your business and brand online and offline.

What Does It Mean When an Agency Is Full-Service?

A “Full-service” agency provides expertise across all areas of marketing. This doesn’t mean you need to use everything they offer but it does mean they are best-placed to achieve your marketing goals through a variety of solutions. 

What Does A Marketing Agency Do?

A marketing agency is an outsourced marketing department for your business. You give them a marketing budget and they are tasked with devising a marketing strategy that will achieve your marketing goals through a range of activities.

Marketing agency services include:

  • Branding
  • Print
  • Graphic design
  • Social media
  • Influencer marketing
  • Email marketing
  • Website design
  • Press advertising
  • TV advertising
  • Radio advertising
  • Digital advertising
  • Search engine marketing
  • Search engine optimisation

Top 10 Benefits of Full-Service Agencies

Here are 10 reasons to work with a full-service marketing agency:

Outsource your marketing department - Outsourcing your marketing department to a full-service agency will free up resources and give you access to multiple experts. This is cheaper than employing people and it makes you more agile.

 

Invest in the right activities - A full-service agency will use their experience to identify where your marketing spend will achieve the best results. You won’t waste time and money on activities that won’t achieve your goals.

 

Get in front of the right audience - A full-service agency will take the time to understand your audience and the psychology of your customer. They will get your brand in front of the right people so that your business sees results.

 

Supercharge your marketing - A full-service agency will supercharge your marketing efforts with techniques you haven’t thought about. For example, you might think radio advertising is a load of rubbish, but it could give you a massive ROI.

 

Return on investment - The biggest challenge business owners face with marketing is quantifying results. A full-service agency will put in place analytics and measuring services to ensure everything is tracked from phone calls to sales.

 

Unique, professional experience - A full-service marketing agency will have professionals from a variety of backgrounds. You’ll benefit from advice when you need it and consulting services for high-level decisions.  

 

Take advantage of new trends - Whether it’s influencer marketing, social media promotions or connected TV advertising, a full-service marketing agency will identify trends your business could benefit from.

 

Scale up or down on demand - You can scale your marketing activities up and down by changing your monthly spending. Providing you don’t have a fixed contract (rare in creative industries) you will have the freedom to scale up and down.

 

Take your marketing seriously - If your marketing activities are disjointed or lacking vision and direction a full-service agency will whip them into shape. There’s no bigger waste of money in business than marketing that isn’t strategized.

Don’t limit your activities - Full-service agencies specialise in all areas of marketing, including TV, radio, press and print, digital ads, email marketing, SEO, SEM and much more. This gives you the flexibility to try new things.

Not All Agencies Are The Same

Full-service marketing agencies might offer similar services on paper, but they have their own ideas, experience and philosophies.

When choosing a marketing agency, it’s important to choose one that matches your brand’s personality and is confident of achieving your marketing goals.

Don’t take a leap of faith. Do your research and chat with people. Look for experience in your niche and read case studies to assess quality and results.

 

 

 

 

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