Full Service Marketing Agency - Media Services

With over 15 years of experience in helping businesses grow and get noticed, Avalon Media are dedicated to providing customers with the very best digital media solutions to achieve their marketing goals. Working closely with businesses, we help steer them toward success with bespoke solutions at affordable prices, not forgetting our dedication to unrivalled service quality. 

• From concept to full execution and delivery, we’ll help you advertise on TV & Radio.
• We can design and deliver editorials and eye-catching adverts for popular magazines.
• Want your website to get found on Google? We’ll optimise it for you and make sure it gets found in all the right places by your target audience.
• From everyday stationery to one-off bespoke items, we’ll design and brand anything you like.
• Our expert copywriters can help shape your brand, develop your tone of voice and make a splash on social media. 

A full-service marketing agency is a perfect marketing partner for businesses that do not have an in-house marketing department.

Whether you lack the skills to do your own marketing, or your time is better spent elsewhere, Avalon will help you achieve your marketing goals and grow your business and brand online and offline.

What Does a Full-Service Marketing Agency Do?

A marketing agency is an outsourced marketing department for your business. You give them a marketing budget and they are tasked with devising a marketing strategy that will achieve your marketing goals through a range of activities.

Marketing agency services include:

Branding: this is the process of giving meaning to your company and its products/ services. It involves creating a well-defined and executed brand that reinforces the value and legitimacy of your company. 

Print: this involves transforming your ideas into print. Examples include business cards, flyers, leaflets, brochures and menus. Another successful example of print is magazine and newspaper spreads.

Graphic design: this is where professionals create visual content for digital and print applications. Every graphic you see was designed by someone somewhere. Great graphic design is essential for a successful sales funnel.

Social media: social media is a collection of websites and applications where users create, view and share content. Social media marketing is the process of capitalising on these platforms in a commercial sense.

Influencer marketing: this is a type of social media marketing that uses endorsements and product mentions from influencers. Influencers are paid to promote products. These promos could be reviews or just wearing a branded t-shirt.

Email marketing: this involves sending emails out to targeted email lists to share content. The content has to be important and valuable. It is a great way to let your customers know about new products and services.

Website design: this is the process of creating a website’s front end - or the bit you see as a user. It is concerned with user experience and the buyer’s journey. The best sites have a low bounce rate and a high conversion rate.

Press advertising: this is traditional display advertising, used by brands and businesses to promote products and services in physical publications. Newspapers, magazines and leaflets are good examples.

TV advertising: this involves getting your adverts on TV. Services can include ad production and everything else, so you don’t need to do anything in-house. A good TV ad could transform your business overnight.

Radio advertising: this involves getting your adverts on the radio. Radio advertising is used in national marketing campaigns to cover every base and by local businesses on local radio stations to target potential customers.

Digital advertising: this describes any form of advertisement that appears online, including banner ads on websites, pop up boxes on shopping websites and digital ads on social media platforms.  

Search engine marketing: this refers to all types of pay per click advertising in search, including Google Ads and Bing Ads. It mainly focuses on capturing buyers near the end of the sales funnel to increase sales.

Search engine optimisation: this involves getting your website to the top of Google for keyword phrases. It is the single most lucrative long-term online activity because it can fuel your business with leads and sales forever. 

 

Top 10 Benefits of Full-Service Marketing Agencies

Here are 10 reasons to work with a full-service marketing agency:

Outsource your marketing department - Outsourcing your marketing department to a full-service agency will free up resources and give you access to multiple experts. This is cheaper than employing people and it makes you more agile.

Invest in the right activities - A full-service agency will use their experience to identify where your marketing spend will achieve the best results. You won’t waste time and money on activities that won’t achieve your goals.

Get in front of the right audience - A full-service agency will take the time to understand your audience and the psychology of your customer. They will get your brand in front of the right people so that your business sees results.

Supercharge your marketing - A full-service agency will supercharge your marketing efforts with techniques you haven’t thought about. For example, you might think radio advertising is a load of rubbish, but it could give you a massive ROI.

Return on investment - The biggest challenge business owners face with marketing is quantifying results. A full-service agency will put in place analytics and measuring services to ensure everything is tracked from phone calls to sales.

Unique, professional experience - A full-service marketing agency will have professionals from a variety of backgrounds. You’ll benefit from advice when you need it and consulting services for high-level decisions.  

Take advantage of new trends - Whether it’s influencer marketing, social media promotions or connected TV advertising, a full-service marketing agency will identify trends your business could benefit from.

Scale up or down on demand - You can scale your marketing activities up and down by changing your monthly spending. Providing you don’t have a fixed contract (rare in creative industries) you will have the freedom to scale up and down.

Take your marketing seriously - If your marketing activities are disjointed or lacking vision and direction a full-service agency will whip them into shape. There’s no bigger waste of money in business than marketing that isn’t strategized.

Don’t limit your activities - Full-service agencies specialise in all areas of marketing, including TV, radio, press and print, digital ads, email marketing, SEO, SEM and much more. This gives you the flexibility to try new things.

Not All Agencies Are The Same

Full-service marketing agencies might offer similar services on paper, but they have their own ideas, experience and philosophies.

When choosing a marketing agency, it’s important to choose one that matches your brand’s personality and is confident of achieving your marketing goals.

Don’t take a leap of faith. Do your research and chat with people about Avalon and give us a call on 07946 497 493.